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Genomics and biotechnology are vital elements of modern horticulture and agriculture. CROP Innovation & Business is a major biennial conference in this field, at which key players in the international agriculture and biotech industries gather. The event was developed by Iventus, in collaboration with KeyGene, a leading company involved in molecular plant biotechnology. Iventus and KeyGene work with a Programme Committee to prepare the programme for each conference.

CROP Innovation & Business is an Iventus production from first to last. Iventus acquires sponsors and identifies relevant exhibitors. The Iventus team also handles all the communication and marketing, the accommodation hire and the recruitment, registration and administration of delegates.